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Our Brand

Nice to Meet You

We are a company full of creators, innovators, and inventors. We know that when the digital and physical worlds meet — magic happens. Imagination gets real. Possibilities become realities. Technology that serves humanity is made.

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The HP brand is its own personality. It has a specific look. A distinct flair. It’s a brand worth knowing. A story worth telling.

This is the place to start. Our Brand Book and the HP Master Narrative introduce you to the HP brand and guide how we speak about ourselves and informs the stories we tell.

Our Heritage

Dive into the Hewlett-Packard Corporate Archive site and discover HP’s rich history. There you’ll find founders’ letters, employee memories, product photos, articles, and more that will help you connect the dots between our past, present and future.

HP Archives (external)

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