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Welcome to Brand Central

Consider this your touchstone. A place to return to again and again for the information you need to make the HP Brand flourish.

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The Story of HP

This is the place to start. Your introduction to the HP brand. What makes it tick. What gives it life. And most of all, how best to express it so that everyone who experiences it, experiences it the way it was intended.

Our Brand

Elements

Explore the building blocks for HP’s core brand attributes. These assets help ensure our brand is distinct and memorable.

Terms of Use

If you opt to use any trademarks, logos, designs, and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines. 

Terms of use

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