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Color

Color choice matters. It’s a way to evoke emotion, attract attention, or make a statement.

HP Blue

Blue is the foundation of our color strategy. We are known for blue and the color is symbolic of our brand's voice and tone. Blue should be a consistent visual thread that helps hang the HP brand together.

HP Blue

  • RGB 0 150 214
  • CMYK 79 18 0 0
  • HEX #0096D6
  • PMS 2925C
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  • Blue

Secondary Colors

Our team is working on a range of complementary colors that will help our distinctive blue continue to build strength and equity for our brand.

Questions about color?
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