A limited number of brands live outside of our corporate brand architecture. Even though our company has legal ownership over these offers, they have little to no brand connection to HP. By virtue of being independent, the level of visual and verbal association varies based on the strategic relationship with HP.

A wave of transformation from biometrics to personalized products. A tech brand that’s reinventing personalization and making it accessible to the world. Fitstation is part of HP’s innovation edge, in collaboration with third-party players.