Our typeface was designed exclusively for the HP brand. It’s a sans serif that delivers a modern, human and creative element to our communications. The font family includes three weights: Light, Regular and Bold and is available in multiple languages for global use. The creative and expressive ways we utilize our font (typesetting), should always deliver a clear information hierarchy, a modern look and a friendly tone. We stay true to our brand voice by only using our proprietary font. Below are a few rules to follow.
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The HP Simplified family consists of three weights: Light, Regular and Bold.
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Light is used for large points of entry and engagement.
Do’s and Don’ts: Light
Pullquote
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Dont
Retaining healthy space around Light display copy allows for a balanced layout.
Crowding Light display copy or running it over busy backgrounds doesn’t allow for an easy-to-read experience.
Introduction
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Dont
Using Light sentence case is friendly and easy to read.
Typesetting long copy in Light caps is unapproachable and hard to read.
Video
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Dont
Using Light for large statements creates a beautiful and modern look.
Using Regular looks fine on a simple background but should be avoided as light remains the face of our brand.
Publication title
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Dont
Using Light title-case for publication titles feels organic and approachable.
Typesetting publication titles in caps feels rigid.
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Pullquote
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Introduction
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Video
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Publication title
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Regular is used for body copy for optimum legibility.
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Regular should only be considered for display when Light is illegible on low contrast backgrounds.
Do’s and Don’ts: Regular
Lead-in
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Dont
Typesetting lead-in copy at the start of lengthy paragraphs in Regular draws attention to long copy and adds texture to the page.
Using italics as expression is out-dated and hard on the eyes. Only use italics within copy for grammatical reasons, such as book titles.
Layout
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Dont
Pairing Light display copy with Regular body copy creates contrast and texture in a layout.
Pairing Regular display copy with Regular body copy doesn’t create contrast and texture on the page. Plus Regular display doesn’t feel as modern as Light does.
Caption
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Dont
Typesetting short paragraphs in Regular, such as captions or blurbs, are easy to read and help them standout.
Typesetting short captions or blurbs in Bold shouldn’t be necessary; Regular works well small.
Busy background
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Dont
Typesetting display copy in Regular ensures legibility when a busy background can’t be avoided.
When choosing which weight to use, lean into Light over Regular if legibility isn’t an issue.
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Lead-in
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Layout
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Caption
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Busy background
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Use Bold sentence case to highlight words in a display message.
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Use Bold title case for short headlines (5 words or less) for impact.
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Use Bold all caps with open letter spacing as a a lead-in to short copy or as a label.
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Use Bold all caps with open letter spacing to end display copy.
Do’s and Don’ts: Bold for Emphasis
Campaign Ad
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Dont
Typesetting a headline in Bold and in the same size as the following copy creates a clear message with emphasis and contrast.
Typesetting in a singular weight creates a static page with low contrast. Additionally, using all Bold is heavy-handed and off-brand.
Publication Title
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Dont
Pairing Light with Bold, provides contrast and emphasis to a headline.
Pairing Regular with Bold doesn’t create contrast and looks like a mistake.
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Campaign Ad
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Publication Title
Do’s and Don’ts: Bold for Short, Impactful Headlines
Simple headline
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Dont
Left-aligning headlines is easy to read and provides clear messaging.
Over complicating headlines is not our style and confuses the message. Using Bold all caps is hard to read.
Short headline
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Dont
Using sentence or title case works best for short, Bold headlines.
Using Bold for long headlines is over-kill and detracts from the photo. Use Light instead. instead for long headlines.
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Simple headline
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Short headline
Do’s and Don’ts: Bold for Labels and Categories
Tagline
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Dont
Using Bold small caps with open letter spacing is a great way to pair a tagline with a headline.
Typesetting a tagline too large muddles the messaging and competes with the headline.
Byline
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Dont
Using Bold small caps for a byline provides contrast to a large quote.
Running small caps too large disrupts hierarchy. Italicizing quotes looks dated.
Chart subheads
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Dont
Using Bold small caps in charts and as subheads creates clear information hierarchy.
Running small caps large looks clunky and unsophisticated.
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Tagline
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Byline
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Chart subheads
Download HP Simplified
Packages (install HP Simplified Base before downloading other languages)
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