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Logo

It’s more than a circle. It’s the face of our brand. The icon in our iconic legacy.

HP Logo files

Logo

The rules that govern the HP logo’s use are about maintaining and sustaining its power. Keeping it consistent. Relevant. Iconic.

Logo Colors

Our preferred logo color is blue. For brand consistency, use the blue logo at an entry point and an exit point, such as in the main navigation or footer of a website, the cover of printed publications or of a presentation.

Use the inverse (white) logo on dark backgrounds when the legibility of the blue logo is compromised. 

Use the black logo only when full-color printing is not available. In some instances, such as co-marketing and sponsorships, the black logo can be used to fulfill partnership mandates. 

In all cases, the background should be visible through the letters “HP” in the logo.

  • Blue

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    • RGB 0 150 214
    • CMYK 79 18 0 0
    • HEX #0096D6
    • PMS 2925C

  • White

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    • RGB 255 255 255
    • CMYK 0 0 0 0
    • HEX #FFFFFF
    • PMS 0

  • Black

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    • RGB 0 0 0
    • CMYK 0 0 0 100
    • HEX #000000
    • PMS 0

Clear Space and Size

Keep the logo clear of competing text, images and graphics by maintaining, at the minimum, a 50% perimeter of clear space on all four sides. 

The minimum size for print is 0.25” square or 6.35mm square. The minimum size for digital is 20 x 20 pixels at a minimum 72ppi.

Do’s and Don’ts

Our logo stands on its own — as an identifier. The logo must be readable. Its letters prominent and clear. The space behind the logo must have good contrast and be free from busy-ness. Colors should be complementary.

The HP logo shouldn’t be placed into container shapes, altered or embellished in any way. It should only be used in the appropriate master logo colors and never combined with other graphics. 

The following examples reflect only a handful of samples of how to use the HP logo.

Logo integrity

Do

Dont

Use the provided logo files without altering and with a contrasting background.

Do not skew, rotate, or embellish the logo. Do not fill the HP letters to make the logo visible on a competing background. The background should be contrasting and visible through the letters.

Background

Do

Dont

The background should be contrasting enough so the logo is legible.

Avoid busy and complex backgrounds.

Logo as a name

Do

Dont

Write HP on programs and products names.

Do not use the HP logo as a replacement for the HP name.

Other logos

Do

Dont

Use a wordmark only to represent your program, initiative, campaign or organization.

Do not create other logos using the HP logo. Do not create logos for HP owned programs.

Clear space

Do

Dont

Leave a 50% worth of space between the HP logo and other elements.

Do not place text or other graphics too close to the HP logo.

Logo legibility

Do

Dont

Consider replacing your background or repositioning the logo.

Do not add a glow or any other effect to the logo to force legibility.

  • Logo integrity

  • Background

  • Logo as a name

  • Other logos

  • Clear space

  • Logo legibility

Co-Branding

Effective partnerships strengthen brands. They enable us to expand offerings, enhance the customer experience, and ultimately drive revenue and greater brand relevance. 

To ensure that HP benefits fully from our ties with other brands, it’s essential that we clearly and appropriately communicate these associations.

HP Co-Branding Guidelines

  • 50/50 co-branding is one way of combining our logo with another company's logo. The proportions for the two logos and other possible combinations are detailed in the Co-Branding Guidelines.

Progress Mark

The progress mark is a unique logo that helps to distinguish the enhanced performance and superior materials of our premium products. It is reserved for use only in the physical premium products and their packaging. All marketing and communications supporting such products should primarily use the blue HP logo.

Logo Use Requests

We do not typically allow third parties to use the HP brand or reference it. We do make exceptions to this policy occasionally and have a process in place to review all requests.

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